Mourning the death of another scrapbooking magazine

SBE magazine April 2012Scrapbooks, etc. (SBE) magazine announced on May 9th that they will cease production after the August 2012 edition.

Meredith Corporation has made the difficult decision to close Scrapbooks etc. effective with the August 2012 issue. Scrapbooks etc. has been the longtime brand leader within the scrapbooking industry, but due to the longer term business forecast for the franchise and the industry, the corporation has chosen to cease publishing within this marketplace.

I think author and scrapbooking expert, Lain Ehmann, analyzed this untimely exit of another scrapbooking magazine correctly on her blog post. It seems it’s really just a matter of advertisers and where they feel their advertising dollars are best spent. Lain explains that advertisers are realizing that rather than spending their money on traditional print media…

They can get better return on their advertising dollars by sponsoring posts on blogs, advertising in the sidebar of leading blogs in the industry, running their own social media campaigns, or advertising via online ad networks or on Google, Facebook, or Twitter.

The SBE blog has posted some information for subscribers and fans about the fate of their newsletters, Facebook and Twitter accounts, and web site. Here’s what they have to say…

  • Newsletters: E-mail newsletters will continue to come until August 30. After that, you will be given the choice of signing up for a Better Homes and Gardens craft e-newsletter, which will include paper crafting, general crafts, DIY gifts and decor, and scrapbooking.
  • Social Media: The Facebook and Twitter pages will be shut down at the end of August. Until that time, we will continue posting new scrapbook content and answering any scrapbook-related questions. Our Pinterest will stay up, but will be branded with the Better Homes and Gardens logo.
  • Website: The website will continue to receive updates and showcase new content through August. After that time, the website will remain up for inspiration and scrapbooking ideas.

They also announced that after the August issue, remaining subscriptions will be replaced with issues of Better Homes and Gardens magazine. Here’s their contact info for questions regarding your subscription:

Scrapbooks, etc. was the only scrapbooking magazine (that I know of) that had a digital version I could read on my tablet and that’s why I subscribed. If you’re interested in reading past issues on your mobile device, they will still be available on the Zinio website.  I sure wish they would consider just ditching the paper version and going all digital.

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